Growing up in NYC, every 4 years when the World Cup comes around, you start to see all ethnicities proudly supporting their countries teams. The TV ads change to coincide with the event as well as radio, print etc…. then you begin to see more and more people out playing soccer and get even more build up/coverage on TV… then theres people chanting their countries song or whatever on the train…. and more people come out to play soccer.. everywhere, WORLD CUP FEVER, CATCH IT… then the day after it’s over, no one knows what soccer is… and the sport goes into hibernation throughout the city for another 4 years.
Now, the super bowl is one of those events, it crosses lines and even if you never watch football and couldnt tell me who the sunday nfl countdown guys are or who mike ditka is… yo uare still watching the super bowl and trying to have conversations about it. Its ok the media is telling you to do so, on the homepage of this WordPress site alone… half of the featured articles/blogs were on super bowl related topics…there a commercials for upcoming commercials, which create hype and buzz and controversey of their own…. how many viewers are going to be watching nfl network during the offseason? i know of one… i always do.. but for most the super bowl is the end of the football season.
But the media’s ok… the olympics are right around the corner.
